Photo rights: John Nowak, CNN If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start. Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search…

The holy grail of link building? Well, short of a link from Yahoo or CNN, I’d consider a link from Apple pretty darn good — and the Good Life Team pulled it off for their use of iPads in their business. I know Page Ranks…

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We…

It’s true — the VAST majority of independent brokerages can’t afford to write a 7 figure check to the Zillow’s of the world. As Jay puts it: This could be the beginning of the end for small brokerages Or not. I’m in the “not” camp….

First, I’m going to take a wild guess and say that SEO has been on your mind recently. That’s just a hunch. Second, I’ll take a wild guess and say you already know SEO in the real estate vertical is expensive. Again, just a guess. If not?…

Redesigning your website is no small endeavor. Most likely you’re redesigning it because it’s not as effective as it should be. When clients describe their existing websites to me, they are often embarrassed and don’t want me to look at their old site. It’s almost…

Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s?…

The decisions made by Abbott Realty Group, Edina, and some local boards across the country have sent shock waves across the real estate landscape. And while some of the industry giants such as Jay Thompson and Kris Berg have already discussed in length what syndicating…

I firmly believe that SEO is at the route of this listing syndication discussion that has been picking up steam since Edina and ARG stopped syndicating their listings, so wanted to expand on the SEO discussion that Sam picked up on. Some have defended the SEO tactics…

[Pre-emption of syndication flack:  I syndicate.  Most brokers do.  Many value the additional exposure in the current situation.  This isn’t a blanket condemnation of syndication.  It’s merely an analysis of the SEO byproduct of that action.] The real estate industry is buzzing about Edina Realty…