The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset?

Facebook is major player online and competing with Google for users and traffic.  Agents and brokers need to seriously start thinking of ways to incorporate that in their business plans. I would be really interested to hear how agents are effectively driving traffic to their…

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year…

Recently I had a conversation with a loan originator and thought of sharing it with our readers here to see their take on it. According to this originator, most of the online information on commercial properties is inaccurate. He showed me a list of properties…

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in…

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…for great marketing tactics. Watch the short video embedded below, from none other than fellow Geek Estate contributor Jay Thompson. THIS is an example of great creative marketing by an agent or broker without a huge ad budget. What are you doing to generate buzz?…

Most of the posts on this blog center around blogging, WordPress websites, IDX plugins, social media, iPhone apps, and other “real estate tech” tools. But we don’t spend much time talking about online advertising, which, if you have a website that converts traffic to contacts…

Today Flexmls has taken its IDX WordPress plugin out of beta and it is now available for purchase and download. I have been beta testing the plugin for a few weeks and found it works well. There is a $240 per year annual fee for…

This morning’s Tweet from Zillow’s CEO Spencer Rascoff caught my attention: Zillow’s record January: 15.7 million unique monthly visitors, up 75% year-over-year. Thanks to each and everyone one of you! This seems to be a clear indication that Zillow is growing fast (13 million unique…