With the recent news of existing July home sales plunging (27.2%) to its lowest level in approximately 15 years. Some economists are predicting a double dip recession. A couple reasons are because a lot of the banks are holding foreclosures off the market along with…

Supra has been promising a version of eKey for the Apple iPhone for several months now.  I was starting to think it was vaporware until the application finally showed up on the iTunes store recently.  I personally don’t own an iPhone and I was a…

Most of you  likely know I managed the Carnival of Real Estate from when it was founded back in 2006 up until sometime in 2008, and as a result, it will always hold a special place in my heart. The CoRE was started to be…

Absolutely amazing new map technology will soon be released from Microsoft. You must watch this video to understand how Street Slide could make you stop using Google Maps. Think about it – you could make a street level tour of a neighborhood for a potential…

High quality online media is an important aspect of real estate marketing that is often lacking from many real estate agents’ marketing plans. The majority of the industry’s use of media in online marketing consists of low quality photographs taken by the agent’s $200 consumer…

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to…

Well, I know it’s been awhile since Google’s May Day update that occurred somewhere between Aug 28 and May 3. But understanding Google’s algorithm changes takes testing, research, and more testing—which takes time. Before I get started, it’s important to understand why the May Day…

Long-tail optimization is the process by which webmasters look for easy to rank for keywords that will send traffic. Usually “long-tail” keywords are multiple words that a googler may search for that have relatively little to no competition from other websites.  A good example of…

SignMyPad is a new iPad app that lets you sign and fill out pdfs right from your iPad. If you’re like me, you chafe every time you need to print out a form, fill it out and sign it, scan it, then discard the original…

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did….