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How can one generate more business from Facebook

How can one generate more business from Facebook

Facebook is major player online and competing with Google for users and traffic.  Agents and brokers need to seriously start thinking of ways to incorporate that in their business plans. I would be really interested to hear how agents are effectively driving traffic to their…

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5 questions about social media and SEO with Real Estate Marketing Wiz Ryan Clark

5 questions about social media and SEO with Real Estate Marketing Wiz Ryan Clark

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year…

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Zillow + Yahoo Real Estate Partnership Goes Live

Zillow + Yahoo Real Estate Partnership Goes Live

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in…

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How To Rank Quickly Using Google Places

How To Rank Quickly Using Google Places

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I'm a Sucker…

I'm a Sucker…

…for great marketing tactics. Watch the short video embedded below, from none other than fellow Geek Estate contributor Jay Thompson. THIS is an example of great creative marketing by an agent or broker without a huge ad budget. What are you doing to generate buzz?…

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What Are the Best Ways for a Realtor to Advertise in 2011?

What Are the Best Ways for a Realtor to Advertise in 2011?

Most of the posts on this blog center around blogging, WordPress websites, IDX plugins, social media, iPhone apps, and other “real estate tech” tools. But we don’t spend much time talking about online advertising, which, if you have a website that converts traffic to contacts…

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Picking a Domain Name for Your Website

Picking a Domain Name for Your Website

As part of talking to agents about our new predesigned sites, I’ve been asked several times what domain name to use for an agent site. There are 3 main approaches to picking a domain name in my mind: Use your own name as your URL….

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Marketing Your Property Using Mobile Technology

Marketing Your Property Using Mobile Technology

There was an interesting discussion on Zillow forum on whether it makes sense for real estate agents to create a web site for every property. Needless to say, there are pros and cons to this idea. SMS mobile marketing can be another Realtor tool to…

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A Conversation That Blew My Mind

A Conversation That Blew My Mind

Some real estate agents out there have to reread the popular best selling book  “Who Moved My Cheese” because they are just far to stubborn, and, more importantly, are losing market share. Here’s The Background To The Story I recently had a conversation about online…

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Will You Be Using Video In 2011?

Will You Be Using Video In 2011?

I was having a discussion today (via comments on a Facebook status) regarding using video in your marketing in 2011, and the topic of “bad” videos came up. Now this isn’t a new concern by any means. Many people avoid using video in fear that having…

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