There was a lot of talk last week about search last week in New York at Inman Connect. From my discussions (both at the conference and recent offline conversations I’ve had over phone/email), the overwhelming majority of agents and brokers do not plan to try…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

If you’re a broker trying to figure out your unique value prop when it comes to search, go read Joel’s “Don’t build broad, build narrow” post on 1000watt. A few narrow search options to consider optimizing for. Find homes that are within… …X minutes of…

Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code). Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps,…

I firmly believe the future of search – in all verticals – is less information, from more trusted sources. For instance, in the travel industry, travelers don’t want to spend hours sorting through 50+ reviews about every hotel or activity. They want concise information, from…

Bill Taylor, the founding editor of Fast Company, gave a compelling keynote at the Texas Christian University’s Neely School of Business 75th anniversary dinner.  He talked about constant reinvention, long lasting change, and the art of disruption. But the topic that resonated with me the…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

We don’t spend much time covering the rental market here on Geek Estate, though clearly it’s a significant chunk of business for many agents in markets like San Francisco, Chicago, and New York. This post on AG got me thinking about rentals a few days…

Tom West, the central character in the Pulitzer Prize winning book “Soul of a New Machine” once said: “Not everything worth doing is worth doing well.” Back in the 70’s, Tom along with perhaps the finest company of computer engineers ever assembled sought to build…