Below are five key points for making sure your online first impression lasts longer than your most recent Snapchat. Reviews: These days, almost everyone does their research online. Anything from movies, restaurants, Uber drivers to real estate agents, is rated and reviewed by everyone. Word of…

I still believe hyper local is where the opportunity is for those playing the long game in real estate. It’s the only thing that no one can easily replicate. C21 Redwood Realty gets this; see here for context (behind subscription wall). What does investing in hyper local…

Editor’s Note: This is a guest post from the folks at Bigger Pockets. Sometimes blogging isn’t fun. It’s not often you hear that, but I’m being real here. Sometimes you sit down at the computer and just think to yourself, “I don’t want to write…

It’s not where you take things from—it’s where you take them to. So says, the late great Jean-Luc Godard, one of many influential thinkers highlighted in Austin Kleon’s “Steal Like an Artist.” I picked up the short, pithy (and visually arresting) book mostly because the…

WordPress Rules! So, you’ve decided to launch a blog or real estate website? Chances are you’re not doing it alone. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not…

Content is King. You have heard it before. If you don’t have good content on your blog, then who will want to read it? My biggest concern when I decided to start a real estate blog was that no one would care. I didn’t want to invest…

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

Kiss Your “RSS” Goodbye! Ok, so I’m hosting “The World’s Best IRL Meetup” for VREBC (Virtual REBarCamp) yesterday in Costa Mesa w/ The talented Ms. Stacey Harmon (and a Cameo appearance by Everyone’s Tech Guy, Loren Nason) when during a break in the action a…

REAL QUICK, in case you are coming late to the party (which I never recommend, because all the best hors doeuvres are gone and you are left with finger sandwiches) here is where it all started…. “Web 3.0 – A Post Intended to “Define” &…

Today’s post is my first contribution to the Geek Estate Blog, but before I dive into the details of today’s post, I wanted to take a quick second to do an intro about my background in the online world. My name is Matthew Swanson and…