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About Justin Britt

Justin Britt ( is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

Google Over SEO Penalty Coming Soon

by Justin Britt on 4:46 pm March 19, 2012

Matt Cutts speaking at SXSW

Photo rights: John Nowak, CNN If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start. Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search Engine Roundtable, “Google’s head of search spam, Matt Cutts, announced…that Google is releasing an algorithm update specifically to target sites over doing their SEO.” Matt Cutts says, “We are trying to level the playing field a bit. All those people … Read More »

Google's Latest Ranking Factors – 1 Year After Panda

by Justin Britt on 5:57 pm February 27, 2012

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” What this means? If you’re still trading links, or participating in link building practices … Read More »

Building Brand with Social Media at the Brokerage Level

by Justin Britt on 4:38 pm January 19, 2012

Hawaii Life Facebook Insights

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

Are Trulia Estimates Too Little, To Late?

by Justin Britt on 1:08 pm September 9, 2011

National real estate player Trulia began its foray into the home valuation space yesterday. Trulia Estimates, as they’re called, are currently in beta and available for sold properties in the San Francisco Bay Area. Brian Boero of 1000Watt Consulting provides a thourough break down of the Trulia Estimate launch, so I won’t go any deeper. Instead I’ll focus on: What this move means to consumers, How it might affect the business side of things, What it means to SEO, A comparison of Trulia Estimates and Zillow … Read More »

6 Quotes From Inman Connect (SF) That Will Improve Our Brokerage

by Justin Britt on 3:15 pm August 2, 2011

I just got back from Inman Connect San Francisco and can I say, “amazing?” The ideas shared at Inman are nothing short of cutting edge, and when used properly can lead to huge growth as a brokerage. This same wealth of info, however, can also hurt you. Bill Chee—one of the reasons I got into Real Estate—put it best, “You have to come to Inman with a business plan, and grasp on to only those ideas that can help you with that plan.” In case you don’t know … Read More »

Are Search Engine Rankings Affected by Social Media Buzz?

by Justin Britt on 3:49 pm May 11, 2011

Can Facebook “Likes” & Twitter “Tweets” Influence Search Engine Rankings? It’s a question I’ve been asking myself for quite awhile. Thankfully, Rand and his team at SEOmoz have been collecting data, and they’ve reported their findings on Facebook + Twitter’s Influence on Google’s Search Rankings. So what did SEOmoz find? That “Social Metrics are Well Correlated with Higher Rankings.” OK, but what exactly does this mean? It means that web content that is shared a lot through social media tends to rank well, which could be … Read More »

Can MLS Companies Level The Playing Field?

by Justin Britt on 3:22 am March 29, 2011

Realtors hold all the cards (MLS data), but are aggregators squeaking out the win? – photo credit Recently, a Hawaii MLS company (who asked to remain anonymous) audited Hawaii Life Real Estate Brokers and informed me of a few RETS rules and regulations we were violating. The MLS technician assisting me (we’ll call him Kimo) was very helpful, clearly explaining the fixes needed. Once in compliance, my competitive nature had me checking to see if other Hawaii real estate websites were also following RETS rules and regulations. Some … Read More »

Bing Grabbing Market Share from Google

by Justin Britt on 5:49 am March 25, 2011

In the past, I always concentrated on optimizing my web pages for Google first, and Yahoo! and Bing second. That’s because Google’s competitors delivered a fraction of the traffic—making the search giant my go to source. But when Yahoo! threw in the towel and announced that Bing would be powering its search (2009) I knew that Microsoft was going to give Google a run for their money…well, at least close the gap. Despite recently being busted by Google for copying their search results, Bing has … Read More »

Zillow + Yahoo Real Estate Partnership Goes Live

by Justin Britt on 1:01 pm February 3, 2011

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in several ways. From a real estate agent’s perspective, this expands marketing reach and puts everything into one user interface…saving agents time and allowing them to focus on other tasks. On one of the MLS committees I sit on in Maui, … Read More »

Local Goes Big In Google's Search Results

by Justin Britt on 2:20 pm November 1, 2010

Literally. Google’s local listing in their search results are now larger then the organic listings. Take a look at this Google search for “Hawaii Big Island real estate.” The first 7 listings are large local results with only 6 natural listings below. The reason this search was interesting to me is because I noticed in Hawaii Life’s Google Webmaster Tools that I had lost -37% of the click throughs for this search term. As you can see in the image above, the second Local listing … Read More »

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