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Tag Archives: social media

Tag Archives: social media

Facebook in 2017

by Drew Meyers on 9:46 pm May 21, 2017

It’s been quite some time since I’ve written about Facebook, so wanted to touch on my thoughts on the platform in 2017 as I see it. John Battelle recently wrote a piece worth reading. You can do that here. I envy those who avoid Facebook. Why? Because FB does such a masterful job wasting my time. Lately, I seem to be falling into the trap of Facebook addiction. Open it, expect something new/cool/relevant. Scroll. Be disappointed. Open it again 10 minutes later. Why? In truth, I don’t know. … Read More »

If This Then That: Top 10 ifttt Recipes for Real Estate Agents

by Sam DeBord on 10:40 pm March 8, 2012

If This, Then That is a new company with a plethora of tools designed to automate, simplify, and organize your online world.  They have broken down the code and APIs of online services including Facebook, Twitter, Google, and many others, and created services that automate many functions that users would ordinarily have to do themselves. For a more in-depth overview of the technology, see Chris Smith’s article on Inman, “If This Then That will melt your face off“, inspired by Gahlord Dewald, which introduced me … Read More »

The End of the Web and the Emergence of "Post Social"

by Drew Meyers on 3:30 pm December 13, 2011

Those who know me know I’m a huge Fred Wilson fan, who I happen to think is one of the best community builders on the web. But that’s not the point of this post. Fred posted the following video on AVC Sunday, and 1 day later, there are over 350 comments on the post — and the video got me thinking a bit. The video was a presentation Forrester CEO George Colony gave at Le Web (a tech conference) in Paris — where he gave … Read More »

Change the Way you do Real Estate with Social Media

by John E. Miller on 5:06 pm October 17, 2011

Social media networks such as Facebook and LinkedIn have truly changed the way we do business across the world, including real estate. When it comes to everything from shopping to buying a house, many people first turn to the internet before spending time in the field. Therefore, if you want to attract buyers (especially of the most recent generations) then social media networking is essential. The Key to Social Media Networking Now that you know the importance of utilizing social media networking for everything from … Read More »

Agent Reviews – The Good, The Bad, The Ugly

by Alex Cortez on 10:08 am August 29, 2011

As review sites like Yelp grow in popularity, so does the need for real estate agents to be cognizant of how that can affect their business. Many agents are reluctant to have this level of transparency, yet this is a reality of today’s web 2.0 and not likely to go anywhere. Consumers have been empowered with platforms on with to voice their opinions and give a (sometimes unjustifiably) high level of trust to reviews. Sites like Zillow, which happens to have the lion’s share of … Read More »

Why Google+ is NOT the Best Thing Since Sliced Bread

by Drew Meyers on 1:29 pm August 5, 2011

Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter, take out Facebook, etc. But, as with every social media platform you choose to spend your time on, you need to analyze the return on investment before devoting your time to it. With social media, it’s my belief that the … Read More »

Ranking Social Media Content For The Long Tail

by Ryan Clark on 10:30 am July 27, 2011

Social media is, of course, all the rage these days and it plays an important role in marketing. I’ve stated the obvious but that’s not what this post is about. I’m going to touch on a marketing strategy a number of agents don’t seem to take advantage of. I am, however, very sorry for potentially causing a larger work load in your life! There are all sorts of social media networks, apps and tools out there that have a great deal of ranking clout. This … Read More »

Will You Be Using Video In 2011?

by James Shiner on 12:16 pm January 13, 2011

I was having a discussion today (via comments on a Facebook status) regarding using video in your marketing in 2011, and the topic of “bad” videos came up. Now this isn’t a new concern by any means. Many people avoid using video in fear that having a poorly lit or shaky video will actually hurt their marketing efforts. To this I always say: “What about awful listing photos? Those are posted far too often, but photos are necessary to sell a home.” Now, whether or not … Read More »

RSS Feeds & Real Estate Leads – Really…"Kiss Your 'RSS' Good-bye!"

by Justin Britt on 5:39 pm May 25, 2010

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a smart observation, but Eric’s post had to do with RSS feeds as they pertain to blogs and the reading of real estate articles. Today, I’m here to talk about RSS feeds as they relate to MLS data. RSS Feeds + … Read More »

How Can We Drive More Traffic?

by Jeff Manson on 3:23 pm May 16, 2010

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way to get users to our sites. I have come up with a list of different ways agents can drive traffic to their sites. I have put them in order of … Read More »

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