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Real Estate Agent Email Marketing Gone Wrong

Real Estate Agent Email Marketing Gone Wrong

I’m as big a fan of email communications as the next guy, but emails must be sent with my permission. Or I have to know the person emailing me. Or heard their name from someone at least. Or be able to find out how I…

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Your WordPress.org Real Estate Website Setup Options & Costs

Your WordPress.org Real Estate Website Setup Options & Costs

I know there are many real estate pros out there who know they should be on a WordPress.org platform, but haven’t made the switch yet. But what is making the switch going to cost you — both in dollars and in time spent? Well, let’s…

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Leveraging Yelp For Your Real Estate Business

Leveraging Yelp For Your Real Estate Business

My parents are both real estate agents in Lafayette, CA.  Citing my own usage of the Yelp, as well as my typical “why not be on every site you can be?” stance, about a year ago I encouraged them to create a local business profile…

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A Social Media/SEO Experiment (aka – Win a Free iPad via Facebook)

A Social Media/SEO Experiment (aka – Win a Free iPad via Facebook)

Geek Estate contributor Tony Kawaguchi is running a social media/SEO experiment to give away an iPad. If you want a chance to win a brand new iPad (who DOESN’T?), head over to his blog and get the details. Right now, his Facebook page has 60…

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Human Signs

Human Signs

The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset?

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How can one generate more business from Facebook

How can one generate more business from Facebook

Facebook is major player online and competing with Google for users and traffic.  Agents and brokers need to seriously start thinking of ways to incorporate that in their business plans. I would be really interested to hear how agents are effectively driving traffic to their…

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5 questions about social media and SEO with Real Estate Marketing Wiz Ryan Clark

5 questions about social media and SEO with Real Estate Marketing Wiz Ryan Clark

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year…

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Cap Rate, GRM (Gross Rent Multiple) Etc.

Cap Rate, GRM (Gross Rent Multiple) Etc.

Recently I had a conversation with a loan originator and thought of sharing it with our readers here to see their take on it. According to this originator, most of the online information on commercial properties is inaccurate. He showed me a list of properties…

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Zillow + Yahoo Real Estate Partnership Goes Live

Zillow + Yahoo Real Estate Partnership Goes Live

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in…

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How To Rank Quickly Using Google Places

How To Rank Quickly Using Google Places

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