[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Evocalize]A collaborative marketing platform that streamlines local digital marketing for multi-location organizations and their partners, Evocalize serves industries such as real estate, franchises, finance, restaurants, and insurance with…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Rechat] Rechat is an AI-powered brokerage solution that centralizes CRM, marketing automation, and transaction management capabilities. For marketing, agents create and distribute content across various client communication channels,…

How to use behavioral science to elevate real estate content marketing. Years ago, I had a sales and marketing career in the relocation industry, working for national van line carriers. I was always intrigued by the emotional aspects of the process. It’s a well-known fact…

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real…

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll…

I recently started a new job, and while getting the lay of the land regarding my role and responsibilities, I have made a commitment to myself and the new clients I will work with in the future. It’s time to dump the alphabet soup and…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…