There was an article in the San Diego Union Tribune that was one of the many attempts to explain the listing data integrity and syndication debate to the general consumer. As most of us and some of the big players in the industry have already…

You’ve likely heard the word curation. But maybe you aren’t entirely sure what it is, or how you can use it in your business? Why do it? How do you make money from curation at a local level in the real estate vertical? What is…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

You can succeed by blogging 5 times per week. Or not. You can succeed by video blogging once per week. Or not. You can succeed by spending money on Zillow. Or not. You can succeed by syndicating your listings to all corners of the web….

In every business, there are short term considerations and long term considerations. Short term decisions often lead to quicker revenue, but cost more and take money and resources from building your long term brand. Long term decisions give you greater strategic flexibility over the long…

[Note from editor: This was original published on Phacient.com and shared here since it’s relevant to the Geek Estate audience] A Familiar Scenario Let’s say I owned a commercial website like, say, The New York Times online. I have editorial content and ads that run throughout the…

We claw, scratch, fight, pinch, kick, and do just about anything else to be high on the lead food chain.   There are countless posts, articles, and columns offering advice on how to get real estate leads and where to get them.  But what is seldom…

We recently participated in an event that put our real estate company in front of hundreds of graduate students relocating to Fort Worth in the summer. I prepared as much material as possible in advance for the event, but was also really eager to just get it…

I’ll be 100% honest — I’m sick of hearing about Pinterest. The site has been around over two years, but all of a sudden, everyone and their mother is writing about them. That said, I don’t want to discount the platform is an irrelevant platform…

Are you building a TRUE brand, or a business totally dependent on spending money to earn revenue? It’s a question each and every one of you should be asking yourself. Allow me to expand on the branding discussion I started a few days ago. Every business…