Twitter search is now one of the most widely used search engines on the web.  With more than 1 billion tweets indexed each month, and more than 150 million Twitter members, that’s a lot of timely content and people at your fingertips.  I know you…

Will Google Instant Change The Longtail As We Know It? Recently, I was on Maui (I know…I live a tough life) helping top Wailea real estate agent, Dano Sayles, get up to speed with Hawaii Life’s back end tools. While I was there, I had…

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great,…

Google Instant is here. And it’s cool — head to Google.com and try it out by starting to type in the search box. http://www.youtube.com/watch?v=ElubRNRIUg4 As with any change with Google, there is a wealth of speculation. Speculation as to what Instant means to SEO and…

I’m really happy to say that the version 3 beta of the Local Market Explorer WordPress plugin is finally available for everyone to try out. For those who don’t know what Local Market Explorer is, it’s a way to embed local area info from Zillow,…

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to…

Well, I know it’s been awhile since Google’s May Day update that occurred somewhere between Aug 28 and May 3. But understanding Google’s algorithm changes takes testing, research, and more testing—which takes time. Before I get started, it’s important to understand why the May Day…

Long-tail optimization is the process by which webmasters look for easy to rank for keywords that will send traffic. Usually “long-tail” keywords are multiple words that a googler may search for that have relatively little to no competition from other websites.  A good example of…

There is a lot of buzz out there about how great it is to get property listings from your IDX on your site indexed. There are some that say it brings a great benefit for SEO and others that think it is more important because…

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based…