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Tag Archives: Google

Tag Archives: Google

Google Maps Focusing on Real Estate Vertical

by Drew Meyers on 10:46 am March 3, 2016

What corporations spend money to promote/advertise is a fairly telling sign of where they are investing their money/manpower. I came across the following promoted Tweet the other day from Google Maps. “Build in neighborhood trents, market values…” makes me think they have Zillow-like home value data. I can’t imagine that’s true though, unless they did a strategic deal with someone like Onboard Informatics. Anyway, just a tidbit some of you may want to dig into…

The Value of a Domain Name: What if Google Removed URLs from Chrome?

by Sam DeBord on 3:14 pm March 9, 2015

Google Chrome Domain Names No URL

Real estate media is all about traffic right now.  Broker sites, agent sites, and the national portal websites are battling for SEO, ad placement, and brand recognition. Those of us in the SEO-centric crowd focus a lot on domain names, and how much value they create for an online venture.  There’s clearly still value in an “exact match domain” (though it’s shrinking), in a shorter domain name (too long and it’s spammy), and a memorable domain name that aligns with your brand (you don’t need … Read More »

CPM vs. CPC

by Bryn Kaufman on 10:02 pm February 3, 2015

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to Real Estate buyers and sellers, it is just shown to anyone who wants to read the paper. Google on the other hand charges me an average of .21 CPC, or Cost Per Click, and they show my display ad on … Read More »

5 Things Real Estate Agents Should Never Do on Google+

by Jessi Hall on 2:40 pm August 15, 2013

Google+ is an outstanding tool for real estate agents. With Google+, agents can improve local search engine rankings, become more familiar with a target audience, and build relationships with industry influencers. But real estate agents can easily invite trouble by not using Google+ appropriately. To gain the most from Google+, real estate agents should never commit the follow Google+ gaffes: #1: Oversharing Google+ is a place to create connections with your local community. But you don’t want to overshare. While a bit of personal information … Read More »

Step 3 – "Aces in Their Google Places": 12 Steps Crucial to an RE Professional’s Internet Presence

by TheRECoach on 8:28 pm March 3, 2013

Series Intro: 12 Steps Crucial to an RE Professional’s Internet Presence Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence Step 2 – Branded Contact Info: 12 Steps Crucial to an RE Professional’s Internet Presence Ok, let’s use what we learned in Step 2, our BRANDED contact info! But first, real quick … When I was 22 I was a Manger at Wendy’s Old Fashioned Hamburgers in Downtown SF, and at Fisherman’s Wharf, also in San Francisco. At the downtown location, come 12 noon, we … Read More »

Real Estate Trademarks in Meta Tags

by Crystal Tost on 6:13 am October 3, 2012

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin and Panda talk – and of course the penalties that Google has handed out in the last months – they have really shaken up rankings across the US and Canada. But now you have to wonder about Trademarks and how they affect … Read More »

Google Over SEO Penalty Coming Soon

by Justin Britt on 4:46 pm March 19, 2012

Matt Cutts speaking at SXSW

Photo rights: John Nowak, CNN If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start. Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search Engine Roundtable, “Google’s head of search spam, Matt Cutts, announced…that Google is releasing an algorithm update specifically to target sites over doing their SEO.” Matt Cutts says, “We are trying to level the playing field a bit. All those people … Read More »

Google's Latest Ranking Factors – 1 Year After Panda

by Justin Britt on 5:57 pm February 27, 2012

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” What this means? If you’re still trading links, or participating in link building practices … Read More »

Building Brand with Social Media at the Brokerage Level

by Justin Britt on 4:38 pm January 19, 2012

Hawaii Life Facebook Insights

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

#retechchat Transcript – Using Google Products for Real Estate

by Drew Meyers on 5:42 am September 27, 2011

The topic of last night’s #retechchat was Using Google Products for Real Estate. Wow, what a great discussion on a wide range of topics. I tell you — from Gmail to Google Maps to Google Calendar to Google Analytics, Google has no shortage of products and services to discuss in an hour. The crazy thing to consider is how critical so many of them are to our daily lives. On the topic of Google, here is a poll that I’d love your feedback on — what … Read More »

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