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Tag Archives: Google

Tag Archives: Google

Leveraging Social Media in Real Estate for Maximum ROI

by John E. Miller on 1:29 pm September 16, 2011

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites, social networking has become a major component of marketing campaigns for a wide variety of businesses, fields, and industries. Real estate is no exception. In fact, some could argue that the unique role of buying and selling real estate is … Read More »

Google Reaches Out to Real Estate Businesses

by John E. Miller on 2:03 pm August 26, 2011

Google is arguably the best search engine on the web with everything from Google+ to Google AdWords. Over the last several years the company has landed in the top of the Fortune list of the top 100 employers, offering employees everything from nap areas to childcare. From its humble beginnings until now, this beloved company that started back in 1996 has changed the way we utilize the internet and market our businesses. From search engine optimization to rich snippets, Google has yet again set the … Read More »

How Google+ Might Impact Search Results over Time?

by Drew Meyers on 2:41 pm August 19, 2011

One our clients, Jason Richards at NoviProperty.com, asked a question in our Facebook group that I wanted to answer with a blog post (for every questions someone asks, there are likely at least 10 people who have the same question but doesn’t ask it). The question was “how might Google+ impact search results over time?” First, some background. I think we all know Google tries to return the best results for any given search request — and, ideally, those results are personalized to you. At … Read More »

Why Google+ is NOT the Best Thing Since Sliced Bread

by Drew Meyers on 1:29 pm August 5, 2011

Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter, take out Facebook, etc. But, as with every social media platform you choose to spend your time on, you need to analyze the return on investment before devoting your time to it. With social media, it’s my belief that the … Read More »

Bing Grabbing Market Share from Google

by Justin Britt on 5:49 am March 25, 2011

In the past, I always concentrated on optimizing my web pages for Google first, and Yahoo! and Bing second. That’s because Google’s competitors delivered a fraction of the traffic—making the search giant my go to source. But when Yahoo! threw in the towel and announced that Bing would be powering its search (2009) I knew that Microsoft was going to give Google a run for their money…well, at least close the gap. Despite recently being busted by Google for copying their search results, Bing has … Read More »

Google Evolves, Are You Ready?

by Alex Cortez on 1:48 pm March 5, 2011

As Google continues to evolve its algorithms in order to provide the most relevant search results (and maintain its dominance of the web), real estate professionals must adapt if they are to contend in the highly competitive RE.net world. Up until recently, for many SEO’s the mantra was ‘links, links, links’. Although there were many different factors that would make measurable differences (i.e. anchor text, linking domain diversity), the underlying concept remained simple:  The more incoming links, the better. Many of us know numerous examples … Read More »

5 questions about social media and SEO with Real Estate Marketing Wiz Ryan Clark

by Tony Kawaguchi on 9:31 pm February 7, 2011

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year to let me do this short interview for GeekEstate. Ryan’s team is focused on working with big brands and companies in very difficult markets, and my market in Hawaii is one of the toughest. [Tony:]  Tell us about your SEO … Read More »

Zillow + Yahoo Real Estate Partnership Goes Live

by Justin Britt on 1:01 pm February 3, 2011

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in several ways. From a real estate agent’s perspective, this expands marketing reach and puts everything into one user interface…saving agents time and allowing them to focus on other tasks. On one of the MLS committees I sit on in Maui, … Read More »

Local Goes Big In Google's Search Results

by Justin Britt on 2:20 pm November 1, 2010

Literally. Google’s local listing in their search results are now larger then the organic listings. Take a look at this Google search for “Hawaii Big Island real estate.” The first 7 listings are large local results with only 6 natural listings below. The reason this search was interesting to me is because I noticed in Hawaii Life’s Google Webmaster Tools that I had lost -37% of the click throughs for this search term. As you can see in the image above, the second Local listing … Read More »

How To Increase Traffic to Your Website…Google Instantly!

by Justin Britt on 6:14 pm October 7, 2010

Will Google Instant Change The Longtail As We Know It? Recently, I was on Maui (I know…I live a tough life) helping top Wailea real estate agent, Dano Sayles, get up to speed with Hawaii Life’s back end tools. While I was there, I had the pleasure of meeting Dano’s web developer, Brad Carroll, CEO of Dakno Marketing. After a long day of  work—then drinks and sushi at some of South Maui’s local hot spots—Brad and I retired to our townhouse at Hoolei. We stayed … Read More »

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