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Tag Archives: Marketing

Tag Archives: Marketing

Wild idea for Realtors: Allocate $10,000 to build a Premium Online Asset (doesn't have to be real estate)

by Joe Salcedo on 1:55 pm May 24, 2011

Successful Realtors / Brokers tend to lean towards building an offline cash flow portfolio — rental homes, residential flipping or even dabble in commercial real estate. Wild idea: how about allocating two closings worth of cash for an online asset? Real estate investing will always be my first love. I grew up watching my father buying, renovating, leasing and flipping 25-20 homes; I’ve owned a couple of my own the past 5 years. But lately I’ve diversified to online assets. I couldn’t resist the 15-20% … Read More »

A Conversation That Blew My Mind

by Daniel Beer on 7:58 am January 17, 2011

Some real estate agents out there have to reread the popular best selling book  “Who Moved My Cheese” because they are just far to stubborn, and, more importantly, are losing market share. Here’s The Background To The Story I recently had a conversation about online lead capture with an agent that left me shaking my head.  This particular agent was once an absolute powerhouse.  In fact, she was at one time a highly celebrated agent that was consistently honored by one company award after another.  … Read More »

Easy A/B Tests For Everyone

by Michael LaPeter on 10:49 am September 20, 2010

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great, right?  The only problem has been that up until now, it’s been a lot tougher than it needs to be create A/B tests.  Google has been offering their Website Optimizer for a while now, but I’ve always found it to … Read More »

RSS Feeds & Real Estate Leads – Really…"Kiss Your 'RSS' Good-bye!"

by Justin Britt on 5:39 pm May 25, 2010

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a smart observation, but Eric’s post had to do with RSS feeds as they pertain to blogs and the reading of real estate articles. Today, I’m here to talk about RSS feeds as they relate to MLS data. RSS Feeds + … Read More »

How Can We Drive More Traffic?

by Jeff Manson on 3:23 pm May 16, 2010

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top 10 on Google. Luckily that is not the only way to get users to our sites. I have come up with a list of different ways agents can drive traffic to their sites. I have put them in order of … Read More »

Are Drip Email Campaigns a Good Idea?

by Jeff Manson on 4:40 pm April 6, 2010

Drip email campaigns seem to be one of the big marketing ideas agents are using these days… Agents are actually taking the users that are signing up on their websites to receive new listing email alerts of new properties and placing them on a drip email campaign. Isn’t sending the user something they really didn’t sign up to get, considered SPAM? Aren’t the actual new listing updates dripping on them enough (something they actually signed up for)? Is this just another way for agents to … Read More »

Get Your Rankings Kick Started in 2010

by Jeff Manson on 7:03 pm January 4, 2010

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well. Bob Wilson has been a San Diego real estate agent since 1990. He has been a leader and student of the search world enabling him to stay ahead of the curve since 1998 when he launched his first real estate site. … Read More »

Website Design & Usability Make a Huge Difference

by Jeff Manson on 4:00 pm October 24, 2009

Design your site for your users and not your ego. Lets face it, most users landing on a real estate site are most interested in searching for properties not whether you are a GRI, CRS, CRE, ABR, SRES, etc…. I think you get the point. I re-designed my site back at the end of 2008. The goal was to give the user more what they wanted and easy for them to get there. If you do that your conversions will drastically increase!! My old sites … Read More »

Can Twitter Really Increase Your Real Estate Sales?

by Jeff Manson on 8:31 pm October 11, 2009

Can anyone tell me why so many agents spend so many hours on Twitter? It seems a lot of agents are caught up in the Social Media hype these days and Twitter is high on their list.  Is the business they generate off Twitter predictable and duplicate-able or just a big waste of time? I have been trying to figure out if agents are really getting business from spending so many hours following people and tweeting or is it a way to avoid what they … Read More »

TwitCam – Streaming Video for Twitter

by Brad Andersohn on 2:19 pm July 23, 2009

Livestream announced a new video product for Twitter called TwitCam.com. This is not a “How To” video product for those who like to put together bicycles without instructions! lol~ All you need is a webcam and a twitter account and you can stream live video and chat on Twitter.com Posts your video description and link to Twitter for followers to see. While broadcasting, chat with viewers from your broadcast page. There is no sign up required, no software required, will handle up to 100,000 plus … Read More »

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