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Tag Archives: real estate marketing

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

How to Get a Better Business Logo for Less Money (in 3 Minutes or Less)

by Seth Williams on 10:54 am October 22, 2015

A few months ago, I was looking for a fast, easy (and preferably, cheap) way to come up with a new business logo for a website I was creating. In my past experience with starting new real estate websites and business ventures, I used to shell out hundreds of dollars to freelance designers on websites like Elance (now Upwork) or 99Designs to take care of this task. A few hundred bucks isn’t a bad price for this kind of work, and I was always happy with the end product … Read More »

5 Ultimate Real Estate Contact Management and Marketing Tips

by Matthew Collis on 8:03 am June 10, 2014

In this blog post I’m going to outline five excellent real estate contact management and marketing tips that will help you build stronger relationships with your sphere, benefit from a consistent stream of referrals and repeat business, and become a more successful agent both short and long term. 1.  Send targeted and personalized emails to stay in touch with your sphere and take a multi-channel communications approach The “Dear Valued Client” approach or addressing  your clients and prospects with a “Hello” comes across as impersonal … Read More »

How To Complete A Direct Mail Campaign (In Less Than 30 Minutes)

by Seth Williams on 1:38 pm April 14, 2014

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals and make more money (both in good times and in bad). This is all good and fine – but there are a lot of real estate professionals who have heard this story over and over again and have never actually … Read More »

3 Ways Email Campaign Reports Will Improve Your Real Estate Marketing

by Matthew Collis on 8:50 am June 25, 2013

The best real estate contact management software and email marketing solutions offer Email Campaign Reports. These reports give you insight into your email marketing efforts; they provide you with data on who and how many people opened a mass email you’ve sent out, who and how many people clicked on links within your email, and which emails bounced. This data will prove tremendously valuable in boosting the effectiveness of your email marketing. Just like that handy smartphone app, you’ll wonder how you ever got by without it. Here are … Read More »

Step 2 – Branded Contact Info: 12 Steps Crucial to an RE Professional’s Internet Presence

by TheRECoach on 1:24 pm February 23, 2013

From: “Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence” “After you answer these questions, you can create a Brand that will work. For the sake of this Blog Series, I will create the Brand … “Beachwood Canyon Hollywood Homes”” Ok, we have our Brand =) Now What? In this Step, we are going to create two things: A “Branded” Email Account – Through Gmail A “Unique” Google Voice Number – That will be forwarded to your existing cell phone. Why? It’s simple. Over the years, almost everyone … Read More »

The State of GeekEstate

by Michael Price on 9:19 am February 19, 2013

I’m very excited to be back editing helm of GeekEstate Blog. When Drew asked me to partner with him, it was an easy decision. GEB has been a “go-to” resource for real estate industry professionals and the vendors that provide technology services to them. We’re ready to take it to a new level. Drew is now putting his full time effort in his start-up endeavor Oh Hey World. If you haven’t checked it out, you should. He might even send you an early beta invite. … Read More »

Email Marketing the Right Way

by Matthew Collis on 11:02 am November 12, 2012

Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving them the time of day. Coming from a marketing and technology background, I know what makes an effective marketing email. While there are many things that determine an email’s effectiveness in terms of opens, clicks, reads, etc., in this article … Read More »

Real Estate Trademarks in Meta Tags

by Crystal Tost on 6:13 am October 3, 2012

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin and Panda talk – and of course the penalties that Google has handed out in the last months – they have really shaken up rankings across the US and Canada. But now you have to wonder about Trademarks and how they affect … Read More »

Real Estate Mobile Marketing Guide

by Ryan Clark on 3:04 pm August 23, 2011

Mobile marketing for real estate is so in your face right now that it can’t be ignored any longer. The options available for you to create and tailor your mobile application are so plentiful that you could literally have one ready within an hour of reading this. I want to talk about two aspects – getting up and running and then the marketing benefits from all of these efforts. The mobile market is absolutely massive and it continues to grow so hopefully this gets you … Read More »

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