There are lot’s of things that I wish I knew before starting in real estate. What they don’t tell you about real estate is a presentation that came from hundreds of conversations that I have had with agents and brokers across the nation. Working in…

I have the unique opportunity to present at a housing fair for a graduate university program in Fort Worth. Actually, this has been a part of Fischer Real Estate Services business development strategy for the past couple of months. Imagine this – there are large…

It’s true — the VAST majority of independent brokerages can’t afford to write a 7 figure check to the Zillow’s of the world. As Jay puts it: This could be the beginning of the end for small brokerages Or not. I’m in the “not” camp….

According to CheckFacebook.com stats for Feb. 19th, Facebook bragged a staggering 792+ million users worldwide with the United States in the lead with 155+ million users. Many businesses have thrived thanks to this giant social network, including Real Estate professionals. However, in order to win…

I recently came across a forum thread on AgentsOnline.net that I found interesting: Zurple, Boomtown, Tigerleads, Buyerlink Help! Ok I have added up the hours each week that I’m spending doing my own lead generation and it’s stupidly high. So instead of hiring an assistant…

Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s?…

Following the recent decisions by several brokerages (ARG & Edina) to stop syndicating their listings, Howard Hanna has partnered with Zillow on a new marketing agreement. Here’s the video explaining their reasoning: As Rob mentions on Facebook, “This is a much, much bigger deal than people…

I firmly believe that SEO is at the route of this listing syndication discussion that has been picking up steam since Edina and ARG stopped syndicating their listings, so wanted to expand on the SEO discussion that Sam picked up on. Some have defended the SEO tactics…

I have recently gotten to know a real estate professional named Michael Pannell that has made a big mark on Dallas real estate through the use of the Internet.  His team generates 220+ deals per year and 97% of it comes from organic search engine…

How to make your customers fall in love with your website In the court of online real estate, your customers are judge and jury, but the testimony that you hear will take place out of earshot. The rules are unwritten but they are set in…