Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites,…

Google is arguably the best search engine on the web with everything from Google+ to Google AdWords. Over the last several years the company has landed in the top of the Fortune list of the top 100 employers, offering employees everything from nap areas to…

One our clients, Jason Richards at NoviProperty.com, asked a question in our Facebook group that I wanted to answer with a blog post (for every questions someone asks, there are likely at least 10 people who have the same question but doesn’t ask it). The…

Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter,…

In the past, I always concentrated on optimizing my web pages for Google first, and Yahoo! and Bing second. That’s because Google’s competitors delivered a fraction of the traffic—making the search giant my go to source. But when Yahoo! threw in the towel and announced…

As Google continues to evolve its algorithms in order to provide the most relevant search results (and maintain its dominance of the web), real estate professionals must adapt if they are to contend in the highly competitive RE.net world. Up until recently, for many SEO’s…

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year…

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in…

Literally. Google’s local listing in their search results are now larger then the organic listings. Take a look at this Google search for “Hawaii Big Island real estate.” The first 7 listings are large local results with only 6 natural listings below. The reason this…

Will Google Instant Change The Longtail As We Know It? Recently, I was on Maui (I know…I live a tough life) helping top Wailea real estate agent, Dano Sayles, get up to speed with Hawaii Life’s back end tools. While I was there, I had…