Social media networks such as Facebook and LinkedIn have truly changed the way we do business across the world, including real estate. When it comes to everything from shopping to buying a house, many people first turn to the internet before spending time in the…

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like…

Just about every real estate professional I know has used direct mail at some point in his or her career. The reasons are obvious: Direct mail can be infinitely personalized; is relatively affordable; is low-tech enough for mass consumption; and delivers a pretty decent return…

Successful Realtors / Brokers tend to lean towards building an offline cash flow portfolio — rental homes, residential flipping or even dabble in commercial real estate. Wild idea: how about allocating two closings worth of cash for an online asset? Real estate investing will always…

Some real estate agents out there have to reread the popular best selling book  “Who Moved My Cheese” because they are just far to stubborn, and, more importantly, are losing market share. Here’s The Background To The Story I recently had a conversation about online…

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great,…

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a…

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top…

Drip email campaigns seem to be one of the big marketing ideas agents are using these days… Agents are actually taking the users that are signing up on their websites to receive new listing email alerts of new properties and placing them on a drip…

I thought it would be fun to ask a couple friends that I respect a few questions about Search Engine Marketing / SEO. Both Justin and Bob have been very successful in their real estate markets plus consulting clients in other verticals as well. Bob…