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Category Archives: Keyword Advertising

A Real Estate Agent Review of Sierra Interactive

by Drew Meyers on 9:00 am November 14, 2017

I get asked quite frequently what website platform real estate agents & brokers should use. What better way to research than hearing directly from real estate agents using the various vendors? I had a chance to ask Drew Laughlin in Columbus Ohio his thoughts on his experience with Sierra Interactive as his online marketing partner (website + SEM). Sierra was covered by Mike McGee last year, and thought another perspective couldn’t hurt. How long have you been with Sierra Interactive, and why did you choose them over their competitors? I’ve … Read More »

The World of Plumbing SEO

by Julius T on 8:34 am October 24, 2016

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I think of searching for maintenance professionals, I am reminded of the first time I had a real emergency for an investment property. I was a novice investor at the time and did not have my maintenance contacts in place yet … Read More »

Optimize Your Google Places Account In Under 30 Minutes

by Colin Bogar on 11:13 am August 30, 2013

It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search. On the list of things that one should do for their local real estate business, this certainly ranks … Read More »

Booming with BoomTown!

by John Hummer on 11:36 am January 19, 2013

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to maximize lead generation. As it turns out, many in our industry are not doing this. They are simply wasting money or, better yet, de-maximizing their investment. Here are some questions to ask when evaluating your lead capture. Does your ad … Read More »

5 Ways to Write PPC Ads That Get Clicks & Conversions

by Robert McGale on 6:45 am December 20, 2012

Despite all the buzz surrounding social media and mobile marketing, pay per click (PPC) advertising is still a powerful tool for getting targeted clicks and increasing website conversions. In fact, sponsored search results account for 64.6% of clicks for keyword searches of highly commercial terms. For real estate professionals, this means that your target audience does pay attention to PPC ads, and if you use them properly, you can drive traffic to your landing pages and get more quality leads. However, simply launching a PPC campaign and throwing up a … Read More »

Real Estate Trademarks in Meta Tags

by Crystal Tost on 6:13 am October 3, 2012

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin and Panda talk – and of course the penalties that Google has handed out in the last months – they have really shaken up rankings across the US and Canada. But now you have to wonder about Trademarks and how they affect … Read More »

Geek Build 2012 IDX Review #2 – Real Geeks

by Paul Coffman on 6:00 am March 23, 2012

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was an active Broker in Charge of my own Real Estate firm on the coast of North Carolina for 16 years. My firm acted as an Exclusive Buyer’s Agency, and therefore we had no listings, no inventory and no way to … Read More »

Are You Building a TRUE Brand?

by Drew Meyers on 7:00 am February 25, 2012

Are you building a TRUE brand, or a business totally dependent on spending money to earn revenue? It’s a question each and every one of you should be asking yourself. Allow me to expand on the branding discussion I started a few days ago. Every business has to evaluate their marketing strategy and weigh both the short and long term cost of their revenue sources to determine the best way to grow their business. Real estate is certainly no different. Where are your leads, clients and … Read More »

Is Your Brand Rented or Owned? And The Zurple Business Model

by Drew Meyers on 7:38 am February 19, 2012

I recently came across a forum thread on that I found interesting: Zurple, Boomtown, Tigerleads, Buyerlink Help! Ok I have added up the hours each week that I’m spending doing my own lead generation and it’s stupidly high. So instead of hiring an assistant to help with that and having to deal with payroll, taxes, them not showing up etc, I’m thinking of outsourcing the lead generation portion of the business. My time is much much better spent actually working leads than generating them. … Read More »

Human Signs

by Joe Salcedo on 11:56 pm February 9, 2011

The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset? Read More »

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