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Category Archives: Conversion

Chatbots (and AI) — and Winning the Consumer

by Drew Meyers on 1:21 pm February 10, 2017

There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to use. What problem is AI/bot X solving for buyers and sellers? Is the solution/experience 10x as good as the present one? It seems focusing on segments of the real estate industry where frequency of transactions are much, much higher — investing, rentals, home builders, etc … Read More »

Special Offering for Brokers / Teams

by Drew Meyers on 4:28 pm July 21, 2016

We’re looking for a few strategic brokers / teams for StreetAdvisor’s revamped white label offering to promote as showcase clients — at a much lower price point than previously offered at. The “why”? Engagement, and conversion. Buyers looking at your site are already researching neighborhoods and cities elsewhere. Enable them to do that on your own site, so as to not give them a reason to leave. Or, even better, heavily invest in community building and end up with a completely differentiated set of hyper local tips and advice sourced from your … Read More »

Conversion Rates in 2016

by Drew Meyers on 7:30 am May 10, 2016

It’s been quite awhile since the topic of conversion rates on real estate websites was talked about. What conversion rates is your website seeing? (Keep in mind, without context, conversion numbers mean nothing.)

Want to Put Agent Reviews Directly on your WordPress Website?

by Drew Meyers on 4:27 pm January 4, 2016

The other day, we got a referral from Google for the search term: real estate ‘agent review’ plugin widget for websites Clearly a tech savvy agent looking for a response. So here’s the answer. RealSatisfied is one of the clear leaders (from what I can tell) in agent reviews. (see my previous post about the opportunity to help consumers determine who to trust). Knowing Jeff Turner the way I do, it didn’t surprise me to find they have a WordPress plugin which allows agents to display ratings and testimonials … Read More »

Five “Calls to Action” That Can Compliment the “Home Search” Function on a Website

by Troy Schuricht on 1:18 pm July 18, 2014

One of the most important aspects of a realtor’s website will always be the call to action. Typically paired up with the “Home Search” function on the same site, the call to action is designed to come at a pivotal moment in the sales funnel in a manner that can help guide potential customers in the appropriate direction. Just saying “Click here to find out more” or some variation, however, isn’t enough to make a long lasting impact. There are a variety of different call … Read More »

Conversion with Twitter Lead Generation Cards

by Drew Meyers on 11:26 am January 4, 2014

I just came across this “Sign up for GaryVIP” link today on Facebook. It seems to be a test of Twitter’s Lead Generation Cards they announced earlier this year. The question for me, is what happens on Gary’s end when someone shares an email address with him? Does that email get auto imported into his MailChimp, AWeber, or whatever other email service he uses? Or does he just get a manual list of emails that he then has to integrate with him primary email tool? … Read More »

Thinking through Your Home Page Strategy

by Drew Meyers on 5:38 pm January 3, 2014

Rand Fishkin’s first white board friday of 2014 is a great topic: What Should I Put On the Home Page? The topic is fitting given I had a conversation with an agent from the Geek Estate community earlier today and we discussed this exact topic. Here is the full 12 minute video. It’s worth watching.

Converting Your Real Estate Website Traffic Into Leads

by Robert Andolina on 6:34 am August 23, 2013

Mоѕt buyers today prefer pulling up their favorite search engine and running a quick search online to find out аbоut the latest properties аvаilаblе on their local market, but the visitor to lead ratio with online traffic can be unusually low…if you don’t know how to convert your traffic into leads. The internet plays a major role in the growth of уоur realty business online and offline, therefore having your own conversion optimized website is crucial. Some recent studies have shown agent’s websites that generate … Read More »

Booming with BoomTown!

by John Hummer on 11:36 am January 19, 2013

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to maximize lead generation. As it turns out, many in our industry are not doing this. They are simply wasting money or, better yet, de-maximizing their investment. Here are some questions to ask when evaluating your lead capture. Does your ad … Read More »

How well does your Website Impact your Bottom Line?

by Bob Samii on 5:40 am October 17, 2012

Given the importance and increasing growth of online channels in the real estate industry, I’m surprised that a lot of real estate brokers (and large firms) are still not tracking the performance of their website today. By performance, I’m not simply referring to basic website statistics (visitors, page views, time on site), but drilling deeper to understand the impact on the bottom-line results of the business. Drew recently talked about conversion numbers and I wanted to follow up on his discussion to provide some more detail on … Read More »

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