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Understanding Google's May Day Update

Understanding Google's May Day Update

Well, I know it’s been awhile since Google’s May Day update that occurred somewhere between Aug 28 and May 3. But understanding Google’s algorithm changes takes testing, research, and more testing—which takes time. Before I get started, it’s important to understand why the May Day…

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Start Asking Questions (Long-Tail Keyword Optimization)

Start Asking Questions (Long-Tail Keyword Optimization)

Long-tail optimization is the process by which webmasters look for easy to rank for keywords that will send traffic. Usually “long-tail” keywords are multiple words that a googler may search for that have relatively little to no competition from other websites.  A good example of…

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iPad App Review: SignMyPad

iPad App Review: SignMyPad

SignMyPad is a new iPad app that lets you sign and fill out pdfs right from your iPad. If you’re like me, you chafe every time you need to print out a form, fill it out and sign it, scan it, then discard the original…

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Remarketing, are you doing it and if you're not, should you be?

Remarketing, are you doing it and if you're not, should you be?

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did….

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Do Indexed Property Pages Increase Sales?

Do Indexed Property Pages Increase Sales?

There is a lot of buzz out there about how great it is to get property listings from your IDX on your site indexed. There are some that say it brings a great benefit for SEO and others that think it is more important because…

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What Impact Will Social Search Have on Real Estate Pros and Is Social Media the new SEO?

What Impact Will Social Search Have on Real Estate Pros and Is Social Media the new SEO?

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based…

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Behind "Door #1" at Inman Connect … "Fear & Embarrassment"

Behind "Door #1" at Inman Connect … "Fear & Embarrassment"

“This is not my Locker” I know it is inevitable that I will be asked (perhaps 100’s of times) “What did you learn from Inman Connect SF this week”? or “What was the most interesting thing you learned at Inman Connect SF”? or some variation…

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What the Zillow-Yahoo! Real Estate Deal Means to the Real Estate Industry

What the Zillow-Yahoo! Real Estate Deal Means to the Real Estate Industry

You’ve probably seen the news that Zillow is going to be the exclusive provider of listings to Yahoo! Real Estate, as well as be the exclusive seller of ads to agents and brokers for inventory on YRE. What is the significance of the number 2…

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AT&T 3G MicroCell and iPhone: 5 Bars of Coverage All The Time in Seattle

AT&T 3G MicroCell and iPhone: 5 Bars of Coverage All The Time in Seattle

I tried out AT&T’s new 3G MicroCell this week.  It’s basically a router-sized station that plugs into your internet connection and creates a mini cellular network  in your home or office. I’ll start by saying that I’m no fan of AT&T’s coverage.  I’m a real estate broker, and I take about…

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Does Google Docs make MS Office obsolete?

Does Google Docs make MS Office obsolete?

The Google domination of all things online continues, as they announced that you can now open and edit all Microsoft® Word files that you receive as attachments in Gmail. From the Google blog: “You can now view them with a single click — no need…

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