There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to…

We’re looking for a few strategic brokers / teams for StreetAdvisor’s revamped white label offering to promote as showcase clients — at a much lower price point than previously offered at. The “why”? Engagement, and conversion. Buyers looking at your site are already researching neighborhoods and cities elsewhere. Enable them…

It’s been quite awhile since the topic of conversion rates on real estate websites was talked about. What conversion rates is your website seeing? (Keep in mind, without context, conversion numbers mean nothing.)

The other day, we got a referral from Google for the search term: real estate ‘agent review’ plugin widget for websites Clearly a tech savvy agent looking for a response. So here’s the answer. RealSatisfied is one of the clear leaders (from what I can…

One of the most important aspects of a realtor’s website will always be the call to action. Typically paired up with the “Home Search” function on the same site, the call to action is designed to come at a pivotal moment in the sales funnel…

I just came across this “Sign up for GaryVIP” link today on Facebook. It seems to be a test of Twitter’s Lead Generation Cards they announced earlier this year. The question for me, is what happens on Gary’s end when someone shares an email address…

Rand Fishkin’s first white board friday of 2014 is a great topic: What Should I Put On the Home Page? The topic is fitting given I had a conversation with an agent from the Geek Estate community earlier today and we discussed this exact topic….

Mоѕt buyers today prefer pulling up their favorite search engine and running a quick search online to find out аbоut the latest properties аvаilаblе on their local market, but the visitor to lead ratio with online traffic can be unusually low…if you don’t know how…

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to…

Given the importance and increasing growth of online channels in the real estate industry, I’m surprised that a lot of real estate brokers (and large firms) are still not tracking the performance of their website today. By performance, I’m not simply referring to basic website…