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Tag: real estate technology

How to Get Started in Real Estate

How to Get Started in Real Estate

There are lot’s of things that I wish I knew before starting in real estate. What they don’t tell you about real estate is a presentation that came from hundreds of conversations that I have had with agents and brokers across the nation. Working in…

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Building Brand with Social Media at the Brokerage Level

Building Brand with Social Media at the Brokerage Level

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

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What real estate CRM's can learn from Highrise

What real estate CRM's can learn from Highrise

It seems there are as many real estate crm providers out there as agents in the business. A quick google search for the phrase real estate crm returned over 30,000,000 results! With so many companies competing for the same customers you would think several players…

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Market Leader's Big Week

Market Leader's Big Week

Market Leader has been busy this week. First, they announced their new “Market Insider” (essentially a competitor to Altos Research). Then, today, they announced they have acquired Sharper Agent, a technology provider providing online and print marketing suites for agents. They are obviously incredibly focused…

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Wild idea for Realtors: Allocate $10,000 to build a Premium Online Asset (doesn't have to be real estate)

Wild idea for Realtors: Allocate $10,000 to build a Premium Online Asset (doesn't have to be real estate)

Successful Realtors / Brokers tend to lean towards building an offline cash flow portfolio — rental homes, residential flipping or even dabble in commercial real estate. Wild idea: how about allocating two closings worth of cash for an online asset? Real estate investing will always…

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Google Evolves, Are You Ready?

Google Evolves, Are You Ready?

As Google continues to evolve its algorithms in order to provide the most relevant search results (and maintain its dominance of the web), real estate professionals must adapt if they are to contend in the highly competitive RE.net world. Up until recently, for many SEO’s…

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Zillow + Yahoo Real Estate Partnership Goes Live

Zillow + Yahoo Real Estate Partnership Goes Live

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in…

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Will You Be Using Video In 2011?

Will You Be Using Video In 2011?

I was having a discussion today (via comments on a Facebook status) regarding using video in your marketing in 2011, and the topic of “bad” videos came up. Now this isn’t a new concern by any means. Many people avoid using video in fear that having…

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RSS Feeds & Real Estate Leads – Really…"Kiss Your 'RSS' Good-bye!"

RSS Feeds & Real Estate Leads – Really…"Kiss Your 'RSS' Good-bye!"

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a…

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How Are You Using the iPad for Real Estate?

How Are You Using the iPad for Real Estate?

The iPad 3G came out last week and a few people I know were waiting to buy until the 3G version came out. I assume this was the case for many buyers. Of course the 3G model has a $14.99 per month service fee for…

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