[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Evocalize]A collaborative marketing platform that streamlines local digital marketing for multi-location organizations and their partners, Evocalize serves industries such as real estate, franchises, finance, restaurants, and insurance with…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Cordless Media] Serving website owners in the real estate and investor niches, Cordless Media is a digital advertising marketplace providing marketing through monetized tools and content. They act…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Real Grader] Real Grader is a Digital Agency that measures, manages, and optimizes the online reputation of real estate professionals across search engines, social media, and dedicated real…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: Collabra] A provider of digital marketing technology and services, Collabra offers a suite of products to help agents automate marketing materials and reach more buyers for…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: StreetText.] StreetText’s flagship product Lead Magnet gives agents access to ready-to-use Facebook ads that come with lead capture pages, text messaging A.I., integrated social information, and drip emails. The…

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example,…

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email…

I have a few nice listings coming up after the New Year and traditionally I would have just paid my photographer to put up a site.  He puts up a very basic site for $100 and it stays up for the year.  Not a bad…